Use these 3 Necessary Tools for your Internet Marketing

Important Tool # 1: Your Own Website

The most important tool in Affiliate Marketing is your own website. The first step in a successful affiliate marketing business is to build a website that looks good, credible, and professional. Your website is the starting point of all your marketing efforts.

So you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on links to the products and services that you are promoting and make a purchase. Therefore, you must first concentrate your efforts on building a website that will meet what your prospects need.

Use these 3 Necessary Tools for your Internet Marketing

The most important thing that you should consider is that almost all online web users looking for information, don’t have to go and buy something. Above all, make your website full of original, relevant and useful content.

People like interesting and useful articles. Keep in mind that, content is still king and good quality content will not only build your credibility, but can also help you achieve higher search engine (SEO) ranking.

By posting relevant and useful articles, you make yourself an expert in your field, making you a supporter of products or services that you trust. Building a good reputation is a good step in building a loyal customer base.

Important Tool # 2: Incentives

Competition is very high in the internet world. You must always be one step ahead of your competition to ensure that you capture your target market share. Therefore, you must use all possible means to attract people not only to visit your site, but also to click and proceed to the website of the products and services that you are promoting.

Building an opt-in email list is still the best way to gather prospects. Offer a bulletin or e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletter. You can give free access to other exclusive and free services that will help your prospects.

Important Tool # 3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be stressed enough. Very important web traffic is at the top of the list of the most important things in the internet world. Attracting people to your site must be the first step you must take.

Do everything to achieve high search engine rankings. Link Popularity is one of the most important factors that search engines use to determine search engine ranking. Therefore, to increase the popularity of your link, you must launch an aggressive linking campaign.

One of the best ways to do this – at no cost at all – is to submit articles, with your website link in the resource box, to free e-zine and article sites. Not only will you get exposure, you will also have the opportunity to advertise for free, just include a link back to your site.

The more sites where you submit articles, the better the popularity of your links. Always make sure your article is original, relevant … Read More

Life After Business Link

In the last few months as the Coalition Government in the UK has struggled to deal with huge deficits and other financial matters left behind by the previous government, one of their lesser known decisions is very rapidly about to have a significant impact on the small business world. This decision is to remove the Business Link service as from the 25th November, a decision which for a long list of reasons, is going to prove a very detrimental step indeed.

Prior to the arrival of the Business Link service across the UK in the mid 1990’s one could rightly argue that the level and standard of advice being given to start-ups was pretty much of a post code lottery. Many so called Enterprise Agencies that were operating at the time were no more than one man businesses, literally in many cases as the number of women working in this sector was very small. Even worse was the fact that many of these Agencies were staffed by people who had little or no self employment experience.

Life After Business Link

The introduction of Business Links changed all this significantly and for the last 15 years or so the range and general quality of services available across the country have improved out of sight. Unfortunately one of the real weaknesses of the Business Link system is that it is a national body, albeit with regional influences and differences, and one of their problems has been their relatively poor promotional performance and their inability to reach much more than 15% of total start-ups each year. Despite this Business Links have, across the country, provided advice, information and training workshops for many hundreds of thousands of new business start-ups.

The recent general election in the UK and the forced requirement to concentrate on cutting the huge financial deficits, has caused the new government to decide that the Business Link system has failed and that it should be closed down. In making this decision I believe that the government has listened to all the wrong people, individuals who because of their public profile have had a very disproportionate effect on the decision process. Civil Servants and Dragons Den type entrepreneurs are not the people the Government should have been listening to. They should have been talking, and listening, to people like me, a provider of services on behalf of Business Link, and lots of others like me, and they should have talked to the many thousands of people who have benefitted from the fantastic range of advice, information and support, much of it for free, that has helped many hundreds of thousands of new business start-ups succeed. They would have given the Government a very different view of the value of Business Link. My own Business Link East has surely been one of the most successful of all of them and the thought that all this expertise is now going to be lost very soon is very worrying. Unfortunately there is now nothing that can be done to … Read More

Internet Marketing Technology Basics – The 2 Choices Newbies Have

A lot of people that are relatively new to Internet marketing usually get stuck somewhere in the process of figuring out the ‘back end’ technology. They’re not sure what hosting is, or how to set it up. They have no idea what an FTP client is. They are scared to death about creating a squeeze page or website.

They don’t understand how auto-responders work or how to put a PayPal button on a sales page. They think they have to have a Hollywood type video for their own product. They don’t know how to make their domain name they bought live on the Internet. They believe they have to know website coding to make a website.

You know, stuff like that.

Well the reality is people make it way more complicated than it really is. The back end technology is so much easier today than it used to be. If it wasn’t, a lot of companies wouldn’t even exist today.

So Internet marketing newbies really have 2 choices… they can pay someone else to set up the technology stuff for them, or they can learn it themselves.

Unless they have no desire to learn it themselves AND they have a lot of money and time to waste paying someone else to do it for them, it’s always better to learn the process.

Think about it. Why would you pay someone to do something for you when it could literally take you 5 minutes to complete the task. What’s the value of your time? What’s 5 minutes worth to you versus 2 to 3 hours, or even worse, 2 to 3 days?

If you are going to pay someone, you’re most likely going to hire an outsourcer from India or another overseas country because the cost is much cheaper. But the odds of that person being available at that moment you need them is unlikely. You’ll have to send an email to them and wait for a response… and confirm with them that they completely understand what you want them to do before they get started.

By the time they respond to your email and confirm with you what you want them to do, 1 or 2 days may have already passed. How much money have you lost in this process? How much time have you lost? Has your business stopped until you get this fixed?

That’s why it’s important to learn the ‘technology basics’ of Internet marketing so you can get things done… and fast. Plus, when you know how to do this stuff, you can teach other newbies the same thing.… Read More

Hi-Tech Retail: For A lot more Information – Pick Up the Hanger

You might probably agree using the statement that 2011 was the year of retail technology. Many of the projects deployed in brand stores, buying centres and supermarkets across the UK and across the globe, were practically nothing short of note-worthy, original and sensorial marketing and advertising to tweet mirrors and interactive hangers, today’s shop has evolved for the state of a planet of its personal, a globe that coexists with- and reinforces the other sales channels.

Westfield London attracted significantly media consideration within the initial part of the year with its tweet mirror (a screen in disguise) that enables shoppers to take photographs of their new outfits and instantaneously share them with their Good friends on Twitter and Facebook.

Augmented reality- a new buzz word in retail

FaceCake’s virtual fitting space (Swivel) enables individuals to try (virtual) clothes & accessories anywhere there’s a mirror (read touch-screen) around.

The increased convergence between mirrors and screens resulted in other ”magical mirrors”- such as multi-touch holographic screens in Adidas and Levi outlets that allow shoppers browse merchandise, read customer reviews or submit feedback.

Without making a too courageous statement, one can note the trend towards using technology to empower the consumer and complement shop assistants who start playing a consultative rather than an informational role.

For much more information- choose up the hanger

The recent example with the interactive hangers of a Japanese department retailer seems to support this idea. Every time a person picks up an item, corresponding images and videos are displayed on the nearest screen(s). This operation is made possible by hanger-embedded chips that send signals to computers controlling specific displays across the shop. The chips also allow store managers to gather data on which are the most popular items and how effectively positioned are they within the shop.

Technologies has also been used to influence shopper behavior. Playing on the consumers’ interest in discounts, a Swedish supermarket used digital signage to engage its customers in making prices fall for certain retailer-chosen products. A screen installed at the store’s entrance reminds customers to check-in from their smartphones via Facebook or by scanning the displayed QR codes or URLs. The higher the number of check-ins, the lower the price of a particular product.

Who said technology cannot be useful and fun at the same time? The evidence is overwhelming: Cadbury’s in retailer game… that quacks, Tesco’s virtual retailers in Seoul’s subway stations (working on the principle: if persons don’t come for the shop, let the retailer come towards the men and women). They only come to exemplify the limitless possibilities today’s technologies (QR codes, smartphones, digital signage) offers to retailers.

Brands and retailers alike are combining digital signage, social media and sensorial marketing and advertising (colours, sounds/ music, scents) to provide a familiar, enjoyable and interactive milieu that gives shoppers a reason to stay longer and stop by often.

As in-store technology is used to tell a story- of a brand, a product or of an experience, it becomes … Read More

Email Marketing Technology – The Key to Consistent and Predictable Online Profits

Email marketing technology is extremely useful where increasing sales and promoting your product is concerned. Many online and offline business now use email marketing technology as a core strategy in their promotions plans and there are several reasons for this.

Firstly, email marketing technology, like auto responder services, is cheap. There is no reason to hire multiple people to go through email and customer lists and figure out which customers need to be sent which mailers. An auto responder can be tuned to send the right email to the right client and can do everything from inform them of new products to pointing out accessories they should look into – all this, for a one-time low price for simple software that anyone can easily understand.

It’s also effective to use email promotions in your business. By tracking customer preferences you can target the customers that are going to be interested in the specific product rather than targeting everyone in your email list. They can also be targeted based on the city or age of your customer.

Email marketing software can be used to send out up to date news and information about your products and ensure that customers are always aware of services and promotions they can avail. They are also really easy to use with simple or professional templates available that do not need to be worked on that much. It is also possible to include list segmentation and include automatic tracking and reporting.

In conclusion, email marketing technology is not only easy to use, it also provides a bunch of other advantages to business owners both online and offline. This is why it is something that must be included in marketing strategies so as to increase business in this ailing economy.… Read More