Internet Marketing Technology Basics – The 2 Choices Newbies Have

A lot of people that are relatively new to Internet marketing usually get stuck somewhere in the process of figuring out the ‘back end’ technology. They’re not sure what hosting is, or how to set it up. They have no idea what an FTP client is. They are scared to death about creating a squeeze page or website.

They don’t understand how auto-responders work or how to put a PayPal button on a sales page. They think they have to have a Hollywood type video for their own product. They don’t know how to make their domain name they bought live on the Internet. They believe they have to know website coding to make a website.

You know, stuff like that.

Well the reality is people make it way more complicated than it really is. The back end technology is so much easier today than it used to be. If it wasn’t, a lot of companies wouldn’t even exist today.

So Internet marketing newbies really have 2 choices… they can pay someone else to set up the technology stuff for them, or they can learn it themselves.

Unless they have no desire to learn it themselves AND they have a lot of money and time to waste paying someone else to do it for them, it’s always better to learn the process.

Think about it. Why would you pay someone to do something for you when it could literally take you 5 minutes to complete the task. What’s the value of your time? What’s 5 minutes worth to you versus 2 to 3 hours, or even worse, 2 to 3 days?

If you are going to pay someone, you’re most likely going to hire an outsourcer from India or another overseas country because the cost is much cheaper. But the odds of that person being available at that moment you need them is unlikely. You’ll have to send an email to them and wait for a response… and confirm with them that they completely understand what you want them to do before they get started.

By the time they respond to your email and confirm with you what you want them to do, 1 or 2 days may have already passed. How much money have you lost in this process? How much time have you lost? Has your business stopped until you get this fixed?

That’s why it’s important to learn the ‘technology basics’ of Internet marketing so you can get things done… and fast. Plus, when you know how to do this stuff, you can teach other newbies the same thing.… Read More

Hi-Tech Retail: For A lot more Information – Pick Up the Hanger

You might probably agree using the statement that 2011 was the year of retail technology. Many of the projects deployed in brand stores, buying centres and supermarkets across the UK and across the globe, were practically nothing short of note-worthy, original and sensorial marketing and advertising to tweet mirrors and interactive hangers, today’s shop has evolved for the state of a planet of its personal, a globe that coexists with- and reinforces the other sales channels.

Westfield London attracted significantly media consideration within the initial part of the year with its tweet mirror (a screen in disguise) that enables shoppers to take photographs of their new outfits and instantaneously share them with their Good friends on Twitter and Facebook.

Augmented reality- a new buzz word in retail

FaceCake’s virtual fitting space (Swivel) enables individuals to try (virtual) clothes & accessories anywhere there’s a mirror (read touch-screen) around.

The increased convergence between mirrors and screens resulted in other ”magical mirrors”- such as multi-touch holographic screens in Adidas and Levi outlets that allow shoppers browse merchandise, read customer reviews or submit feedback.

Without making a too courageous statement, one can note the trend towards using technology to empower the consumer and complement shop assistants who start playing a consultative rather than an informational role.

For much more information- choose up the hanger

The recent example with the interactive hangers of a Japanese department retailer seems to support this idea. Every time a person picks up an item, corresponding images and videos are displayed on the nearest screen(s). This operation is made possible by hanger-embedded chips that send signals to computers controlling specific displays across the shop. The chips also allow store managers to gather data on which are the most popular items and how effectively positioned are they within the shop.

Technologies has also been used to influence shopper behavior. Playing on the consumers’ interest in discounts, a Swedish supermarket used digital signage to engage its customers in making prices fall for certain retailer-chosen products. A screen installed at the store’s entrance reminds customers to check-in from their smartphones via Facebook or by scanning the displayed QR codes or URLs. The higher the number of check-ins, the lower the price of a particular product.

Who said technology cannot be useful and fun at the same time? The evidence is overwhelming: Cadbury’s in retailer game… that quacks, Tesco’s virtual retailers in Seoul’s subway stations (working on the principle: if persons don’t come for the shop, let the retailer come towards the men and women). They only come to exemplify the limitless possibilities today’s technologies (QR codes, smartphones, digital signage) offers to retailers.

Brands and retailers alike are combining digital signage, social media and sensorial marketing and advertising (colours, sounds/ music, scents) to provide a familiar, enjoyable and interactive milieu that gives shoppers a reason to stay longer and stop by often.

As in-store technology is used to tell a story- of a brand, a product or of an experience, it becomes … Read More