A lot of people that are relatively new to Internet
marketing usually get stuck somewhere in the process of figuring out the ‘back
end’ technology. They’re not sure what hosting is, or how to set it up. They
have no idea what an FTP client is. They are scared to death about creating a
squeeze page or website.
They don’t understand how auto-responders work or how to put
a PayPal button on a sales page. They think they have to have a Hollywood type
video for their own product. They don’t know how to make their domain name they
bought live on the Internet. They believe they have to know website coding to
make a website.
You know, stuff like that.
Well the reality is people make it way more complicated than
it really is. The back end technology is so much easier today than it used to
be. If it wasn’t, a lot of companies wouldn’t even exist today.
So Internet marketing newbies really have 2 choices… they
can pay someone else to set up the technology stuff for them, or they can learn
Unless they have no desire to learn it themselves AND they
have a lot of money and time to waste paying someone else to do it for them,
it’s always better to learn the process.
Think about it. Why would you pay someone to do something
for you when it could literally take you 5 minutes to complete the task. What’s
the value of your time? What’s 5 minutes worth to you versus 2 to 3 hours, or
even worse, 2 to 3 days?
If you are going to pay someone, you’re most likely going to
hire an outsourcer from India or another overseas country because the cost is
much cheaper. But the … Read more
You might probably agree using the statement that 2011 was
the year of retail technology. Many of the projects deployed in brand stores,
buying centres and supermarkets across the UK and across the globe, were
practically nothing short of note-worthy, original and sensorial marketing and
advertising to tweet mirrors and interactive hangers, today’s shop has evolved
for the state of a planet of its personal, a globe that coexists with- and
reinforces the other sales channels.
Westfield London attracted significantly media consideration
within the initial part of the year with its tweet mirror (a screen in
disguise) that enables shoppers to take photographs of their new outfits and
instantaneously share them with their Good friends on Twitter and Facebook.
Augmented reality- a new buzz word in retail
FaceCake’s virtual fitting space (Swivel) enables
individuals to try (virtual) clothes & accessories anywhere there’s a
mirror (read touch-screen) around.
The increased convergence between mirrors and screens
resulted in other ”magical mirrors”- such as multi-touch holographic screens
in Adidas and Levi outlets that allow shoppers browse merchandise, read
customer reviews or submit feedback.
Without making a too courageous statement, one can note the
trend towards using technology to empower the consumer and complement shop
assistants who start playing a consultative rather than an informational role.
For much more information- choose up the hanger
The recent example with the interactive hangers of a
Japanese department retailer seems to support this idea. Every time a person
picks up an item, corresponding images and videos are displayed on the nearest
screen(s). This operation is made possible by hanger-embedded chips that send
signals to computers controlling specific displays across the shop. The chips
also allow store managers to gather data on which are the most popular items
and how effectively positioned are they within the shop.
Technologies … Read more