Use these 3 Necessary Tools for your Internet Marketing

Important Tool # 1: Your Own Website

The most important tool in Affiliate Marketing is your own website. The first step in a successful affiliate marketing business is to build a website that looks good, credible, and professional. Your website is the starting point of all your marketing efforts.

So you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on links to the products and services that you are promoting and make a purchase. Therefore, you must first concentrate your efforts on building a website that will meet what your prospects need.

Use these 3 Necessary Tools for your Internet Marketing

The most important thing that you should consider is that almost all online web users looking for information, don’t have to go and buy something. Above all, make your website full of original, relevant and useful content.

People like interesting and useful articles. Keep in mind that, content is still king and good quality content will not only build your credibility, but can also help you achieve higher search engine (SEO) ranking.

By posting relevant and useful articles, you make yourself an expert in your field, making you a supporter of products or services that you trust. Building a good reputation is a good step in building a loyal customer base.

Important Tool # 2: Incentives

Competition is very high in the internet world. You must always be one step ahead of your competition to ensure that you capture your target market share. Therefore, you must use all possible means to attract people not only to visit your site, but also to click and proceed to the website of the products and services that you are promoting.

Building an opt-in email list is still the best way to gather prospects. Offer a bulletin or e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletter. You can give free access to other exclusive and free services that will help your prospects.

Important Tool # 3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be stressed enough. Very important web traffic is at the top of the list of the most important things in the internet world. Attracting people to your site must be the first step you must take.

Do everything to achieve high search engine rankings. Link Popularity is one of the most important factors that search engines use to determine search engine ranking. Therefore, to increase the popularity of your link, you must launch an aggressive linking campaign.

One of the best ways to do this – at no cost at all – is to submit articles, with your website link in the resource box, to free e-zine and article sites. Not only will you get exposure, you will also have the opportunity to advertise for free, just include a link back to your site.

The more sites where you submit articles, the better the popularity of your links. Always make sure your article is original, relevant … Read More

Life After Business Link

In the last few months as the Coalition Government in the UK has struggled to deal with huge deficits and other financial matters left behind by the previous government, one of their lesser known decisions is very rapidly about to have a significant impact on the small business world. This decision is to remove the Business Link service as from the 25th November, a decision which for a long list of reasons, is going to prove a very detrimental step indeed.

Prior to the arrival of the Business Link service across the UK in the mid 1990’s one could rightly argue that the level and standard of advice being given to start-ups was pretty much of a post code lottery. Many so called Enterprise Agencies that were operating at the time were no more than one man businesses, literally in many cases as the number of women working in this sector was very small. Even worse was the fact that many of these Agencies were staffed by people who had little or no self employment experience.

Life After Business Link

The introduction of Business Links changed all this significantly and for the last 15 years or so the range and general quality of services available across the country have improved out of sight. Unfortunately one of the real weaknesses of the Business Link system is that it is a national body, albeit with regional influences and differences, and one of their problems has been their relatively poor promotional performance and their inability to reach much more than 15% of total start-ups each year. Despite this Business Links have, across the country, provided advice, information and training workshops for many hundreds of thousands of new business start-ups.

The recent general election in the UK and the forced requirement to concentrate on cutting the huge financial deficits, has caused the new government to decide that the Business Link system has failed and that it should be closed down. In making this decision I believe that the government has listened to all the wrong people, individuals who because of their public profile have had a very disproportionate effect on the decision process. Civil Servants and Dragons Den type entrepreneurs are not the people the Government should have been listening to. They should have been talking, and listening, to people like me, a provider of services on behalf of Business Link, and lots of others like me, and they should have talked to the many thousands of people who have benefitted from the fantastic range of advice, information and support, much of it for free, that has helped many hundreds of thousands of new business start-ups succeed. They would have given the Government a very different view of the value of Business Link. My own Business Link East has surely been one of the most successful of all of them and the thought that all this expertise is now going to be lost very soon is very worrying. Unfortunately there is now nothing that can be done to … Read More