How to Build a Strong Pinterest Profile for Your Food Business

How to Build a Strong Pinterest Profile for Your Food Business

Your food business needs to be on Pinterest. If you’re like most business owners, you probably think Pinterest and social media as a whole is a waste of time. Well it’s not.

If you don’t already know, Pinterest is the newest social site to hit the mainstream and it can be addictive. Most of the users are women, so if your product or service is marketed to women, you need to be on Pinterest now.

Before you get overwhelmed with yet another social media darling, take a few minutes to build yourself a strong Pinterest profile and a strategy for the best way to use it for your food business.

#1 Separate Your Personal Pinterest from Your Business Pinterest

You can have more than one Pinterest account. Simply send yourself an invitation so you can have a personal account and a business one. Do this as soon as possible because it takes a while for the team at Pinterest to send you the invite.

#2 Create a Username That Prospects and Customers Will Recognize

People will search for you on Pinterest. If you already have a Facebook and/or Twitter business profile try to keep them consistent with your Pinterest profile. If you can’t get the exact name try adding “biz” to the end of the name. This will create continuity and make it easier for people to find you on any given site.

#3 Add an Image of Your Logo

Include an image of your logo if it is something people will recognize right away once they land on your Pinterest page. If you don’t have a logo you can create an image of the business name, use the header from your website, or even use a picture of your flagship product. If you’re a service provider or if there is a face to your business (like Martha or Rachel), upload a picture of that person. Just make sure that whatever you use, it is consistent through all social media websites.

#4 Your About Paragraph

Add a short description in your “About” page. Instead of listing your bio or a bunch of website addresses, keep it short and emphasize the benefits of your product or business. For example, if your food business is dedicated to gourmet party appetizers your bio might be as simple as “Gourmet appetizers delivered right to your door.” Or “The easy way to serve hand-crafted appetizers at your next  20 minutes or less.”

#5 Add Follow Buttons

When you’re creating your profile you have the option to add:

  • A Your website
  • A Your Twitter profile
  • A Your Facebook profile

They’ll show up as buttons under your picture on your profile page. Fellow pinners can then click on any button and be taken to the respective site. Bonus: When you “pin” something you can click the Twitter button to tweet it or click the Facebook button and post your pin to Facebook in seconds!

As you’re creating boards for your food business, try to capitalize on a … Read More

What You Need To Know About Crockery Catering

What You Need To Know About Crockery Catering

People like to spend time in their busy schedules and have fun. We can see crowded restaurants during the weekend. People want to enjoy delicious food, make memories, give time to their loved ones and, most importantly, forget about work on weekends.

The restaurant business is booming today. If you want to open a restaurant, there are many things you need to think about. They include lighting, location, table settings, other facilities, etc. Another thing that should not go unnoticed is ‘Cookware catering’. This is an integral part of a restaurant and one of the main determinants of a restaurant’s success. Essential glassware consists of oven cutlery, glassware, saltware, spoons, forks, pepper utensils, porcelain plates, cutlery, cups and plates etc.

A common scenario is that catering tableware is not properly maintained, which should be avoided. The utmost attention from catering cookware must be taken from event to event. This will, no doubt, protect glassware from cracking. With regular maintenance, this will continue to perform well and last a long time. In short, they will stand the test of time. Glassware made of stainless steel is very useful for routine and daily use.

Things to consider in choosing the right glassware:

The choice of glassware shows more about your personality. Buying something from the market is certainly not too difficult, as long as you have knowledge about the product you want to buy. Nothing can lead you astray, if you are ready and have the perfect idea of ​​what you are looking for.

There are common mistakes that you should avoid when buying glassware. For example, glassware must tend to avoid scratches. The porcelain chosen must be transparent and completely white. When choosing between crockery and pottery, one must first be given preference. In addition, the design was chosen in such a way as to suit the dining room. The material used in making glassware is very important, because it provides the strength to maintain any temperature. Therefore, the best thing to do is to have different sets for different seasons.

The best way to find glassware is to search online. This makes it possible to see the various products available. Further, other details regarding prices, various brands etc. are available there. After a buyer compares information, he can make wise decisions based on the same thing. It also provides free product home delivery.

Price is an important factor. Some brands are very expensive. To get good deals, electronic coupons can be used. There are several suppliers who provide discounts for wholesale purchases. Another way to save money is to buy pottery when there are selling offers or exchanges. When choosing glassware, the quality does not have to be sacrificed.

Glassware is indeed kitchen and restaurant life. I think this article helps you buy the most appropriate tableware for your kitchen.… Read More

Use these 3 Necessary Tools for your Internet Marketing

Important Tool # 1: Your Own Website

The most important tool in Affiliate Marketing is your own website. The first step in a successful affiliate marketing business is to build a website that looks good, credible, and professional. Your website is the starting point of all your marketing efforts.

So you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on links to the products and services that you are promoting and make a purchase. Therefore, you must first concentrate your efforts on building a website that will meet what your prospects need.

Use these 3 Necessary Tools for your Internet Marketing

The most important thing that you should consider is that almost all online web users looking for information, don’t have to go and buy something. Above all, make your website full of original, relevant and useful content.

People like interesting and useful articles. Keep in mind that, content is still king and good quality content will not only build your credibility, but can also help you achieve higher search engine (SEO) ranking.

By posting relevant and useful articles, you make yourself an expert in your field, making you a supporter of products or services that you trust. Building a good reputation is a good step in building a loyal customer base.

Important Tool # 2: Incentives

Competition is very high in the internet world. You must always be one step ahead of your competition to ensure that you capture your target market share. Therefore, you must use all possible means to attract people not only to visit your site, but also to click and proceed to the website of the products and services that you are promoting.

Building an opt-in email list is still the best way to gather prospects. Offer a bulletin or e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletter. You can give free access to other exclusive and free services that will help your prospects.

Important Tool # 3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be stressed enough. Very important web traffic is at the top of the list of the most important things in the internet world. Attracting people to your site must be the first step you must take.

Do everything to achieve high search engine rankings. Link Popularity is one of the most important factors that search engines use to determine search engine ranking. Therefore, to increase the popularity of your link, you must launch an aggressive linking campaign.

One of the best ways to do this – at no cost at all – is to submit articles, with your website link in the resource box, to free e-zine and article sites. Not only will you get exposure, you will also have the opportunity to advertise for free, just include a link back to your site.

The more sites where you submit articles, the better the popularity of your links. Always make sure your article is original, relevant … Read More

Life After Business Link

In the last few months as the Coalition Government in the UK has struggled to deal with huge deficits and other financial matters left behind by the previous government, one of their lesser known decisions is very rapidly about to have a significant impact on the small business world. This decision is to remove the Business Link service as from the 25th November, a decision which for a long list of reasons, is going to prove a very detrimental step indeed.

Prior to the arrival of the Business Link service across the UK in the mid 1990’s one could rightly argue that the level and standard of advice being given to start-ups was pretty much of a post code lottery. Many so called Enterprise Agencies that were operating at the time were no more than one man businesses, literally in many cases as the number of women working in this sector was very small. Even worse was the fact that many of these Agencies were staffed by people who had little or no self employment experience.

Life After Business Link

The introduction of Business Links changed all this significantly and for the last 15 years or so the range and general quality of services available across the country have improved out of sight. Unfortunately one of the real weaknesses of the Business Link system is that it is a national body, albeit with regional influences and differences, and one of their problems has been their relatively poor promotional performance and their inability to reach much more than 15% of total start-ups each year. Despite this Business Links have, across the country, provided advice, information and training workshops for many hundreds of thousands of new business start-ups.

The recent general election in the UK and the forced requirement to concentrate on cutting the huge financial deficits, has caused the new government to decide that the Business Link system has failed and that it should be closed down. In making this decision I believe that the government has listened to all the wrong people, individuals who because of their public profile have had a very disproportionate effect on the decision process. Civil Servants and Dragons Den type entrepreneurs are not the people the Government should have been listening to. They should have been talking, and listening, to people like me, a provider of services on behalf of Business Link, and lots of others like me, and they should have talked to the many thousands of people who have benefitted from the fantastic range of advice, information and support, much of it for free, that has helped many hundreds of thousands of new business start-ups succeed. They would have given the Government a very different view of the value of Business Link. My own Business Link East has surely been one of the most successful of all of them and the thought that all this expertise is now going to be lost very soon is very worrying. Unfortunately there is now nothing that can be done to … Read More

Internet Marketing Technology Basics – The 2 Choices Newbies Have

A lot of people that are relatively new to Internet marketing usually get stuck somewhere in the process of figuring out the ‘back end’ technology. They’re not sure what hosting is, or how to set it up. They have no idea what an FTP client is. They are scared to death about creating a squeeze page or website.

They don’t understand how auto-responders work or how to put a PayPal button on a sales page. They think they have to have a Hollywood type video for their own product. They don’t know how to make their domain name they bought live on the Internet. They believe they have to know website coding to make a website.

You know, stuff like that.

Well the reality is people make it way more complicated than it really is. The back end technology is so much easier today than it used to be. If it wasn’t, a lot of companies wouldn’t even exist today.

So Internet marketing newbies really have 2 choices… they can pay someone else to set up the technology stuff for them, or they can learn it themselves.

Unless they have no desire to learn it themselves AND they have a lot of money and time to waste paying someone else to do it for them, it’s always better to learn the process.

Think about it. Why would you pay someone to do something for you when it could literally take you 5 minutes to complete the task. What’s the value of your time? What’s 5 minutes worth to you versus 2 to 3 hours, or even worse, 2 to 3 days?

If you are going to pay someone, you’re most likely going to hire an outsourcer from India or another overseas country because the cost is much cheaper. But the odds of that person being available at that moment you need them is unlikely. You’ll have to send an email to them and wait for a response… and confirm with them that they completely understand what you want them to do before they get started.

By the time they respond to your email and confirm with you what you want them to do, 1 or 2 days may have already passed. How much money have you lost in this process? How much time have you lost? Has your business stopped until you get this fixed?

That’s why it’s important to learn the ‘technology basics’ of Internet marketing so you can get things done… and fast. Plus, when you know how to do this stuff, you can teach other newbies the same thing.… Read More