Hi-Tech Retail: For A lot more Information – Pick Up the Hanger

You might probably agree using the statement that 2011 was the year of retail technology. Many of the projects deployed in brand stores, buying centres and supermarkets across the UK and across the globe, were practically nothing short of note-worthy, original and sensorial marketing and advertising to tweet mirrors and interactive hangers, today’s shop has evolved for the state of a planet of its personal, a globe that coexists with- and reinforces the other sales channels.

Westfield London attracted significantly media consideration within the initial part of the year with its tweet mirror (a screen in disguise) that enables shoppers to take photographs of their new outfits and instantaneously share them with their Good friends on Twitter and Facebook.

Augmented reality- a new buzz word in retail

FaceCake’s virtual fitting space (Swivel) enables individuals to try (virtual) clothes & accessories anywhere there’s a mirror (read touch-screen) around.

The increased convergence between mirrors and screens resulted in other ”magical mirrors”- such as multi-touch holographic screens in Adidas and Levi outlets that allow shoppers browse merchandise, read customer reviews or submit feedback.

Without making a too courageous statement, one can note the trend towards using technology to empower the consumer and complement shop assistants who start playing a consultative rather than an informational role.

For much more information- choose up the hanger

The recent example with the interactive hangers of a Japanese department retailer seems to support this idea. Every time a person picks up an item, corresponding images and videos are displayed on the nearest screen(s). This operation is made possible by hanger-embedded chips that send signals to computers controlling specific displays across the shop. The chips also allow store managers to gather data on which are the most popular items and how effectively positioned are they within the shop.

Technologies has also been used to influence shopper behavior. Playing on the consumers’ interest in discounts, a Swedish supermarket used digital signage to engage its customers in making prices fall for certain retailer-chosen products. A screen installed at the store’s entrance reminds customers to check-in from their smartphones via Facebook or by scanning the displayed QR codes or URLs. The higher the number of check-ins, the lower the price of a particular product.

Who said technology cannot be useful and fun at the same time? The evidence is overwhelming: Cadbury’s in retailer game… that quacks, Tesco’s virtual retailers in Seoul’s subway stations (working on the principle: if persons don’t come for the shop, let the retailer come towards the men and women). They only come to exemplify the limitless possibilities today’s technologies (QR codes, smartphones, digital signage) offers to retailers.

Brands and retailers alike are combining digital signage, social media and sensorial marketing and advertising (colours, sounds/ music, scents) to provide a familiar, enjoyable and interactive milieu that gives shoppers a reason to stay longer and stop by often.

As in-store technology is used to tell a story- of a brand, a product or of an experience, it becomes … Read More

Email Marketing Technology – The Key to Consistent and Predictable Online Profits

Email marketing technology is extremely useful where increasing sales and promoting your product is concerned. Many online and offline business now use email marketing technology as a core strategy in their promotions plans and there are several reasons for this.

Firstly, email marketing technology, like auto responder services, is cheap. There is no reason to hire multiple people to go through email and customer lists and figure out which customers need to be sent which mailers. An auto responder can be tuned to send the right email to the right client and can do everything from inform them of new products to pointing out accessories they should look into – all this, for a one-time low price for simple software that anyone can easily understand.

It’s also effective to use email promotions in your business. By tracking customer preferences you can target the customers that are going to be interested in the specific product rather than targeting everyone in your email list. They can also be targeted based on the city or age of your customer.

Email marketing software can be used to send out up to date news and information about your products and ensure that customers are always aware of services and promotions they can avail. They are also really easy to use with simple or professional templates available that do not need to be worked on that much. It is also possible to include list segmentation and include automatic tracking and reporting.

In conclusion, email marketing technology is not only easy to use, it also provides a bunch of other advantages to business owners both online and offline. This is why it is something that must be included in marketing strategies so as to increase business in this ailing economy.… Read More

Mobile Marketing – 3 Ways To Get More Attention

Recent news has proven that the mobile marketing technology is not going anywhere. There are millions of people purchasing new phones, and not just your standard flip phones, they are purchasing smart phones, and beyond. Aside from the communication devices, people are investing in tablet computers and traveling through different areas with constant content. If you’re trying to run a small business and are looking at mobile marketing, you’ll find that there is a great deal of opportunity that is present in modern times. Consider the following 3 ways that you can get more attention via this type of advertising. Mobile Marketing Tips

Social Networking – There are a lot of different profiles that are set up throughout the world. These profiles allow anyone to connect with others to make serious money by befriending people, recommending products and services and getting to know neighbors and new friends. This is one of the major ways that you can harness mobile marketing, because many people use their phones to access these social networking websites.

Text Ads – There are many text ads that you can send out and they’ll arrive via SMS. While many are wary of this type of intrusive marketing option, there are many networks that will send your ads directly to mobile phone devices.

Changes – The changes that are made to marketing and promotions online can now be delivered in a heartbeat to cell phone platforms. Mobile platforms of all types can see a great deal of updates, and components. You don’t have to have an elaborate system to get your message across to targeted audiences; you simply need to have a smart phone.

It’s very convenient that the ubiquitous nature of mobile phones has created an all new advertising and promotional platform for people of all ages. You can’t possibly miss out on the greatness that is involved with these platforms because it is rare to find a phone that doesn’t support this type of advertising and promotion. Whether you have the latest and greatest from the fruit shaped corporation or you have a phone that is promoted by the mighty Northwest U.S. Company, you’ll find that mobile marketing is the simplest way to get your message across to all new sets of eyes.

Target traffic is easy to get in these modern times, and while many focus on search engines, others are looking at phones as the best option to get into the future of marketing plans.… Read More

Facebook – Strategies On Making use of A Page For Small business

These days social media has develop into a typical location to showcase your company. It’s uncomplicated to share news with individuals that have themselves chosen to follow your posts. Let’s see how you may make the most out of one’s Facebook enterprise page.

1. Frequency of updates

How usually do you need to post updates? Ask yourself: What exactly is a appropriate frequency for the sort of updates you are intending to make?

Too frequent or not frequent adequate can each be detrimental to your followership. If you post as well normally, persons get tired of it and either won’t read them or will un-like your web page. For those who post not usually sufficient, persons will overlook about you or feel you are not a devoted businessperson.

2. Length of updates

Despite the fact that the volume of characters per status update is at present limited to 420 characters this doesn’t mean you need to max them out every time you post. Depending on your fan base shorter updates may have a higher opportunity of getting study.

3. Content material

The content material of one’s sharing is of obvious significance. The rule is always to give your followers top quality content, to offer them anything of value and / or interest. That is exactly where you create trust and potential future company but don’t let this be your major intent.

When you repeat your content material frequently or regurgitate exactly the same themes more than and more than you can bore your followers. Even though you may post inside your niche, make it intriguing and varied. The most effective updates would be the ones that your fan base will look forward to.

4. Promoting self

It is to be expected that you market your enterprise, service or item. If, nonetheless, you overdo it and speak about yourself all the time, telling everybody how excellent your service or item is or only share your events, courses and so forth. you are going to loose fan base over time. If that is all that they will anticipate from you, they may quit reading your posts.

5. Updating followers or sending invitations

In case you select to send a general update or send an invitation be sure to spread these messages amongst other updates. Again, balance will be the magic word here. Also believe cautiously in regards to the people you invite to events and whether or not they could be interested as well as if they are capable to attend.

All in all, check which posts of other pages you delight in. Model someone’s method that you simply like and recall it really is about social networking, which implies that you have to join within the conversation, rather than just talk speak talk…… Read More

Whatever Happened to Business Profit?

I remember hearing a tale of irony when I was a teenager. It was about the farmer who couldn’t figure out why he wasn’t making money. He went to the bank manager and tried to explain the problem. Apparently he had kept track of all of his expenses for the year as well as the income.

The farmer, who was very concerned went through all the of the information with the banker. He stated that he had calculated that the cost he had for growing wheat was six dollars a bushel. After the harvest he would truck it to the grain buyer and was paid five dollars a bushel.

The banker reviewed all the figures and then, with a big smile, stated “I know what’s wrong. You need to get a bigger truck!”

Now we can laugh at this, knowing that when you are losing a dollar a bushel, it sure doesn’t make sense to do more of the same.

In fact, an old expression states “Insanity is doing the same thing over and over again – expecting a different result”.

So often business people think that even when they are losing money, they just need to work harder, sell more and things will be okay. They try to keep their cashflow ahead of the bills but, over time, the process just doesn’t work.

It’s kind of like trying to fill a bathtub when the plug isn’t in the drain. You can try and try and try to fill the tub but unless you plug the drain, you will never reach your goal.

There are several things that you can do that will help you to enjoy a healthy profit. And that’s what it is all about over the long-term when it comes to business. You want to make sure that you have more income than expenses so that your business future is secure.

You see, you can be like the farmer who worked hard, kept track of his costs and income and then sought advice from an expert. The problem is that neither of the men was able to accurately figure out what was wrong and how the farmer might be able to make the appropriate changes that would lead him from his state of frustration to a place where he could enjoy a healthy profit from the work he had done.

If you are not realizing a profit from your business, the solution isn’t to “get a bigger truck”.… Read More