Providing a set of guidelines about how to go about building an online business from scratch can provide you with some insight about what actually is involved. You may be absorbed in the excitement of launching your lifelong product or invention to the millions of online users and have not given much thought to the mechanics of setting up an online presence.
Before you set up the mechanical infrastructure for your business, first convince your critical thinking part of your brain by doing some research. On the other hand, don’t spend months and months researching this point.
Testing Your Idea for an Online Business
Is your product or service something people need or want and not just you? Be very careful here. Just because you think Klingons from Star Trek are the coolest race of beings ever conceived, does not mean you will sell millions and millions of “Go Klingon!” T-shirts and coffee mugs online.
Your idea or concept should be tested first by setting up a test website. You are testing to see how many people are out there who may be interested in your product or service. Before you build an online business from scratch and put lots of time and effort into it, create a simple one page website that is designed only to capture someone’s name and email. This is known as a capture page or landing page.
In order to set up any website, whether it’s a permanent functional website with your products and other content or just a test site, you will need the following:
1) Purchase a domain name.
2) Hosting account where your domain name is hosted
3) A website that is designed to capture your prospects name and email address tied to your domain name
4) An autoresponder system so that you can set up automatic delivery of pre-written messages to prospects.
Some hosting accounts have auto responder systems, but not all. You will need to find one that you can insert a lead capture form into your website so that the form captures names and stores them on the autoresponder system server.
Once you have these 4 components, you can test your product or concept by driving traffic to the website. First, you must get them to visit your website. Once there, they must find it compelling enough to give you their name and email. This is called conversion.
The point of the landing page is to get their name and email, no more, no less. Once you have their name, you can then begin your sales process which is set up via your autoresponder messages or send them directly to a sales page.
Getting Traffic is the First Step to Building Your Online Business
Getting visitors to your site AND submitting their email and names is the hardest part of the process. You must market the existence of your site by using either free traffic sources such as article writing, video marketing, forums, Facebook, etc. or by … Read More