India: Looking Beyond Outsourced Labor

India: Looking Beyond Outsourced Labor

In recent years, people are likely to associate India as a growing center for outsourced labor. When you need to contact support for your computer, credit card account or other product, you are likely patched through to a call center in India. It is not unusual for Western companies to employ cheaper labor overseas, but it also wouldn’t be fair to dismiss India as a nation that relies solely on supporting global companies in this manner. With a gross domestic product estimated at $1.5 trillion, India ranks among the top ten global economies and enjoys healthy product trade relationships throughout Asia.

Historically, people may identify India as a third-world nation. Often the media presents images of the populous lower class, though in recent years India has emerged as one of the fastest-growing economies in the world – it stands as part of the BRICS groups of rising nations in global trade, working to remain strong despite recent financial problems and natural disasters that threatened agricultural production.

Major Exports of India

India counts among its top trading partners the United Arab Emirates, Saudi Arabia, Germany, China, and the United States. The majority of exports are shipped to the US and UAE, with China a distant third. While the bulk of India’s agricultural production remains domestically distributed, the country still has much to offer for trade. Exports most in demand include:

Petroleum Products – Refining of crude oil from the Middle East and consequent exporting of products accounts for about fifteen percent of India’s total GDP.

Iron and Steel – Steel and iron production has been part of the Indian economy since the early 20th century, before their independence from Great Britain. Coupled with iron ore mining, this industry comprises a large percentage of the nation’s exports.

Vehicles – While not a …

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Cutting Costs When Setting Up a New Business

Cutting Costs When Setting Up a New Business

Setting up a new business can be a costly process but there are numerous ways in which entrepreneurs can save in the long run. The decision to set up a new business can be a financial gamble but the risks of a project failing becomes even more real if the appropriate planning and preparation aren’t put into place from the word go.

Working Out A Budget

A Budget for your business is an imperative first step for entrepreneurs. Being honest with the costs involved, avoid cutting corners and even over budgeting are all good practices for setting a firm financial foundation for your new business. Setting up a business budget from the beginning also allows you to avoid unforeseen costs and unexpected bills cropping up. New business owners should also make full use of any resources in their local community that aims to help entrepreneurs. This could include bookkeeping or management courses that are usually free of charge.

Setting up Office Space

When the time comes to set up your shop or office space, you might be surprised how much you can save by getting in friends and family to help. Setting aside a day to decorate and clean your new business space can turn into a family effort and saves you the money you would have spent on decorators to spend on other things. Even getting friends and family to help you pick up and build furniture can save on postage and packaging costs which quickly mount up if you’re opening a medium to large-sized business.

Once your business is operational there are plenty more tips for cutting the cost of setting up. Getting a good deal on your phone and internet connections helps you save substantially in the future so the key here is to shop around and …

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Use these 3 Necessary Tools for your Internet Marketing

Use these 3 Necessary Tools for your Internet Marketing

Important Tool # 1: Your Own Website

The most important tool in Affiliate Marketing is your own website. The first step in a successful affiliate marketing business is to build a website that looks good, credible, and professional. Your website is the starting point of all your marketing efforts.

So you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on links to the products and services that you are promoting and make a purchase. Therefore, you must first concentrate your efforts on building a website that will meet what your prospects need.

The most important thing that you should consider is that almost all online web users looking for information, don’t have to go and buy something. Above all, make your website full of original, relevant and useful content.

People like interesting and useful articles. Keep in mind that, content is still king and good quality content will not only build your credibility, but can also help you achieve higher search engine (SEO) ranking.

By posting relevant and useful articles, you make yourself an expert in your field, making you a supporter of products or services that you trust. Building a good reputation is a good step in building a loyal customer base.

Important Tool # 2: Incentives

Competition is very high in the internet world. You must always be one step ahead of your competition to ensure that you capture your target market share. Therefore, you must use all possible means to attract people not only to visit your site, but also to click and proceed to the website of the products and services that you are promoting.

Building an opt-in email list is still the best way to gather prospects. Offer a bulletin or e-zine. Better yet, offer incentives …

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Life After Business Link

Life After Business Link

In the last few months as the Coalition Government in the UK has struggled to deal with huge deficits and other financial matters left behind by the previous government, one of their lesser known decisions is very rapidly about to have a significant impact on the small business world. This decision is to remove the Business Link service as from the 25th November, a decision which for a long list of reasons, is going to prove a very detrimental step indeed.

Prior to the arrival of the Business Link service across the UK in the mid 1990’s one could rightly argue that the level and standard of advice being given to start-ups was pretty much of a post code lottery. Many so called Enterprise Agencies that were operating at the time were no more than one man businesses, literally in many cases as the number of women working in this sector was very small. Even worse was the fact that many of these Agencies were staffed by people who had little or no self employment experience.

The introduction of Business Links changed all this significantly and for the last 15 years or so the range and general quality of services available across the country have improved out of sight. Unfortunately one of the real weaknesses of the Business Link system is that it is a national body, albeit with regional influences and differences, and one of their problems has been their relatively poor promotional performance and their inability to reach much more than 15% of total start-ups each year. Despite this Business Links have, across the country, provided advice, information and training workshops for many hundreds of thousands of new business start-ups.

The recent general election in the UK and the forced requirement to concentrate on cutting the huge financial …

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Email Marketing Technology – The Key to Consistent and Predictable Online Profits

Email Marketing Technology - The Key to Consistent and Predictable Online Profits

Email marketing technology is extremely useful where increasing sales and promoting your product is concerned. Many online and offline business now use email marketing technology as a core strategy in their promotions plans and there are several reasons for this.

Firstly, email marketing technology, like auto responder services, is cheap. There is no reason to hire multiple people to go through email and customer lists and figure out which customers need to be sent which mailers. An auto responder can be tuned to send the right email to the right client and can do everything from inform them of new products to pointing out accessories they should look into – all this, for a one-time low price for simple software that anyone can easily understand.

It’s also effective to use email promotions in your business. By tracking customer preferences you can target the customers that are going to be interested in the specific product rather than targeting everyone in your email list. They can also be targeted based on the city or age of your customer.

Email marketing software can be used to send out up to date news and information about your products and ensure that customers are always aware of services and promotions they can avail. They are also really easy to use with simple or professional templates available that do not need to be worked on that much. It is also possible to include list segmentation and include automatic tracking and reporting.

In conclusion, email marketing technology is not only easy to use, it also provides a bunch of other advantages to business owners both online and offline. This is why it is something that must be included in marketing strategies so as to increase business in this ailing economy.…

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