When it comes to flipping sites, the buying stage is critical. If you do your homework, find a good site, and pay a reasonable price, your chance of making is much better than if you pay little attention to the buying stage and focus all of your effort on the sale.
In this section, we will focus closely on how you can get the best possible deal from buying. In particular, we will look at the most popular marketplaces for selling and buying sites; and explain how best to buy in these markets.
While BizMp(dot)com hasn’t been around as long some of the older site marketplaces, it has one of the cleanest, easiest-to-use interfaces; and this has lead to its rapid ascendency into popularity in recent years. Rather than allowing visitors to buy and sell websites, it works by pulling site listings from dozens of different marketplace feeds and then aggregates them together in a single place.
When you visit BizMp(dot)com, you’ll notice that the initial display gives the following pieces of information about sites: 1) the amount of time that has passed since the listing; 2) the amount of inbound links the site has; 3) its ranking; 4) the site’s age; and 5) its PageRank.
Each of these items provides an important piece of information. While it might not be enough information to tell you whether you should buy, it may help you to screen out some sites before reading the longer description.
For starters, it’s a good idea to check out the site’s age, its PageRank, and the amount of inbound links it has. The site’s age will tell you three things:
1) whether or not the site is old enough to be out of the Google Sandbox (and, thus, whether it is going to be easy to obtain organic search engine traffic);
2) whether the site’s text links will sell for a high price on fixed rate advertising sites; and 3) whether the site is sufficiently well-established to yield a high price when you sell it again.
PageRank is also important because it will help you to determine how much you can sell text link ads for on fixed rate networks. Since getting inbound links from high PageRank sites increases your PageRank, this is an important factor that most site owners take into consideration when purchasing fixed rate ads.
Finally, the amount of inbound links a site has will tell you a lot about it. If a site has very few high-quality inbound likes, but claims that it receives a lot of traffic, then there’s a good chance that the traffic is actually coming from purchased links and PPC campaigns. Furthermore, when it comes to selling fixed rates ads or reselling the site, having a lot of inbound links will ensure that the price is higher.
With this in mind, here’s what I suggest you do when looking for your initial list of sites:
1. Follow the procedure above to narrow down your options. Create a list of sites that perform well along at least one dimension (i.e. are either old, have high PR, or have a lot of inbound links)–and preferably along more than one dimension.
2. Once you have narrowed down your options, look through the actual site listings. You’ll be able to recover a lot of additional information, including a) whether the site has been listed in directories like DMOZ and Yahoo; b) whether the site has been indexed by major search engines; c) the amount of backlinks the site has on each major search engine; d) the type of coding it uses; and e) how active its auction listing is (on the site it was pulled from).