In the last few months as the
Coalition Government in the UK has struggled to deal with huge deficits and
other financial matters left behind by the previous government, one of their
lesser known decisions is very rapidly about to have a significant impact on
the small business world. This decision is to remove the Business Link service
as from the 25th November, a decision which for a long list of reasons, is
going to prove a very detrimental step indeed.
Prior to the arrival of the
Business Link service across the UK in the mid 1990’s one could rightly argue
that the level and standard of advice being given to start-ups was pretty much
of a post code lottery. Many so called Enterprise Agencies that were operating
at the time were no more than one man businesses, literally in many cases as
the number of women working in this sector was very small. Even worse was the
fact that many of these Agencies were staffed by people who had little or no
self employment experience.
The introduction of Business Links
changed all this significantly and for the last 15 years or so the range and general
quality of services available across the country have improved out of sight.
Unfortunately one of the real weaknesses of the Business Link system is that it
is a national body, albeit with regional influences and differences, and one of
their problems has been their relatively poor promotional performance and their
inability to reach much more than 15% of total start-ups each year. Despite
this Business Links have, across the country, provided advice, information and
training workshops for many hundreds of thousands of new business start-ups.
The recent general election in the
UK and the forced requirement to concentrate on cutting the huge financial
… Read more
A lot of people that are relatively new to Internet
marketing usually get stuck somewhere in the process of figuring out the ‘back
end’ technology. They’re not sure what hosting is, or how to set it up. They
have no idea what an FTP client is. They are scared to death about creating a
squeeze page or website.
They don’t understand how auto-responders work or how to put
a PayPal button on a sales page. They think they have to have a Hollywood type
video for their own product. They don’t know how to make their domain name they
bought live on the Internet. They believe they have to know website coding to
make a website.
You know, stuff like that.
Well the reality is people make it way more complicated than
it really is. The back end technology is so much easier today than it used to
be. If it wasn’t, a lot of companies wouldn’t even exist today.
So Internet marketing newbies really have 2 choices… they
can pay someone else to set up the technology stuff for them, or they can learn
Unless they have no desire to learn it themselves AND they
have a lot of money and time to waste paying someone else to do it for them,
it’s always better to learn the process.
Think about it. Why would you pay someone to do something
for you when it could literally take you 5 minutes to complete the task. What’s
the value of your time? What’s 5 minutes worth to you versus 2 to 3 hours, or
even worse, 2 to 3 days?
If you are going to pay someone, you’re most likely going to
hire an outsourcer from India or another overseas country because the cost is
much cheaper. But the … Read more
You might probably agree using the statement that 2011 was
the year of retail technology. Many of the projects deployed in brand stores,
buying centres and supermarkets across the UK and across the globe, were
practically nothing short of note-worthy, original and sensorial marketing and
advertising to tweet mirrors and interactive hangers, today’s shop has evolved
for the state of a planet of its personal, a globe that coexists with- and
reinforces the other sales channels.
Westfield London attracted significantly media consideration
within the initial part of the year with its tweet mirror (a screen in
disguise) that enables shoppers to take photographs of their new outfits and
instantaneously share them with their Good friends on Twitter and Facebook.
Augmented reality- a new buzz word in retail
FaceCake’s virtual fitting space (Swivel) enables
individuals to try (virtual) clothes & accessories anywhere there’s a
mirror (read touch-screen) around.
The increased convergence between mirrors and screens
resulted in other ”magical mirrors”- such as multi-touch holographic screens
in Adidas and Levi outlets that allow shoppers browse merchandise, read
customer reviews or submit feedback.
Without making a too courageous statement, one can note the
trend towards using technology to empower the consumer and complement shop
assistants who start playing a consultative rather than an informational role.
For much more information- choose up the hanger
The recent example with the interactive hangers of a
Japanese department retailer seems to support this idea. Every time a person
picks up an item, corresponding images and videos are displayed on the nearest
screen(s). This operation is made possible by hanger-embedded chips that send
signals to computers controlling specific displays across the shop. The chips
also allow store managers to gather data on which are the most popular items
and how effectively positioned are they within the shop.
Technologies … Read more
Email marketing technology is
extremely useful where increasing sales and promoting your product is
concerned. Many online and offline business now use email marketing technology
as a core strategy in their promotions plans and there are several reasons for
Firstly, email marketing
technology, like auto responder services, is cheap. There is no reason to hire
multiple people to go through email and customer lists and figure out which
customers need to be sent which mailers. An auto responder can be tuned to send
the right email to the right client and can do everything from inform them of
new products to pointing out accessories they should look into – all this, for
a one-time low price for simple software that anyone can easily understand.
It’s also effective to use email
promotions in your business. By tracking customer preferences you can target
the customers that are going to be interested in the specific product rather
than targeting everyone in your email list. They can also be targeted based on
the city or age of your customer.
Email marketing software can be
used to send out up to date news and information about your products and ensure
that customers are always aware of services and promotions they can avail. They
are also really easy to use with simple or professional templates available
that do not need to be worked on that much. It is also possible to include list
segmentation and include automatic tracking and reporting.
In conclusion, email marketing
technology is not only easy to use, it also provides a bunch of other
advantages to business owners both online and offline. This is why it is
something that must be included in marketing strategies so as to increase
business in this ailing economy.… Read more
Recent news has proven that the mobile marketing technology
is not going anywhere. There are millions of people purchasing new phones, and
not just your standard flip phones, they are purchasing smart phones, and
beyond. Aside from the communication devices, people are investing in tablet
computers and traveling through different areas with constant content. If
you’re trying to run a small business and are looking at mobile marketing,
you’ll find that there is a great deal of opportunity that is present in modern
times. Consider the following 3 ways that you can get more attention via this
type of advertising. Mobile Marketing Tips
Social Networking – There are a lot of different profiles
that are set up throughout the world. These profiles allow anyone to connect
with others to make serious money by befriending people, recommending products
and services and getting to know neighbors and new friends. This is one of the
major ways that you can harness mobile marketing, because many people use their
phones to access these social networking websites.
Text Ads – There are many text ads that you can send out and
they’ll arrive via SMS. While many are wary of this type of intrusive marketing
option, there are many networks that will send your ads directly to mobile
Changes – The changes that are made to marketing and
promotions online can now be delivered in a heartbeat to cell phone platforms.
Mobile platforms of all types can see a great deal of updates, and components.
You don’t have to have an elaborate system to get your message across to
targeted audiences; you simply need to have a smart phone.
It’s very convenient that the ubiquitous nature of mobile
phones has created an all new advertising and promotional platform for people
of all ages. … Read more