A lot of people that are relatively new to Internet
marketing usually get stuck somewhere in the process of figuring out the ‘back
end’ technology. They’re not sure what hosting is, or how to set it up. They
have no idea what an FTP client is. They are scared to death about creating a
squeeze page or website.
They don’t understand how auto-responders work or how to put
a PayPal button on a sales page. They think they have to have a Hollywood type
video for their own product. They don’t know how to make their domain name they
bought live on the Internet. They believe they have to know website coding to
make a website.
You know, stuff like that.
Well the reality is people make it way more complicated than
it really is. The back end technology is so much easier today than it used to
be. If it wasn’t, a lot of companies wouldn’t even exist today.
So Internet marketing newbies really have 2 choices… they
can pay someone else to set up the technology stuff for them, or they can learn
Unless they have no desire to learn it themselves AND they
have a lot of money and time to waste paying someone else to do it for them,
it’s always better to learn the process.
Think about it. Why would you pay someone to do something
for you when it could literally take you 5 minutes to complete the task. What’s
the value of your time? What’s 5 minutes worth to you versus 2 to 3 hours, or
even worse, 2 to 3 days?
If you are going to pay someone, you’re most likely going to
hire an outsourcer from India or another overseas country because the cost is
much cheaper. But the … Read more
You might probably agree using the statement that 2011 was
the year of retail technology. Many of the projects deployed in brand stores,
buying centres and supermarkets across the UK and across the globe, were
practically nothing short of note-worthy, original and sensorial marketing and
advertising to tweet mirrors and interactive hangers, today’s shop has evolved
for the state of a planet of its personal, a globe that coexists with- and
reinforces the other sales channels.
Westfield London attracted significantly media consideration
within the initial part of the year with its tweet mirror (a screen in
disguise) that enables shoppers to take photographs of their new outfits and
instantaneously share them with their Good friends on Twitter and Facebook.
Augmented reality- a new buzz word in retail
FaceCake’s virtual fitting space (Swivel) enables
individuals to try (virtual) clothes & accessories anywhere there’s a
mirror (read touch-screen) around.
The increased convergence between mirrors and screens
resulted in other ”magical mirrors”- such as multi-touch holographic screens
in Adidas and Levi outlets that allow shoppers browse merchandise, read
customer reviews or submit feedback.
Without making a too courageous statement, one can note the
trend towards using technology to empower the consumer and complement shop
assistants who start playing a consultative rather than an informational role.
For much more information- choose up the hanger
The recent example with the interactive hangers of a
Japanese department retailer seems to support this idea. Every time a person
picks up an item, corresponding images and videos are displayed on the nearest
screen(s). This operation is made possible by hanger-embedded chips that send
signals to computers controlling specific displays across the shop. The chips
also allow store managers to gather data on which are the most popular items
and how effectively positioned are they within the shop.
Technologies … Read more
Email marketing technology is
extremely useful where increasing sales and promoting your product is
concerned. Many online and offline business now use email marketing technology
as a core strategy in their promotions plans and there are several reasons for
Firstly, email marketing
technology, like auto responder services, is cheap. There is no reason to hire
multiple people to go through email and customer lists and figure out which
customers need to be sent which mailers. An auto responder can be tuned to send
the right email to the right client and can do everything from inform them of
new products to pointing out accessories they should look into – all this, for
a one-time low price for simple software that anyone can easily understand.
It’s also effective to use email
promotions in your business. By tracking customer preferences you can target
the customers that are going to be interested in the specific product rather
than targeting everyone in your email list. They can also be targeted based on
the city or age of your customer.
Email marketing software can be
used to send out up to date news and information about your products and ensure
that customers are always aware of services and promotions they can avail. They
are also really easy to use with simple or professional templates available
that do not need to be worked on that much. It is also possible to include list
segmentation and include automatic tracking and reporting.
In conclusion, email marketing
technology is not only easy to use, it also provides a bunch of other
advantages to business owners both online and offline. This is why it is
something that must be included in marketing strategies so as to increase
business in this ailing economy.… Read more
Recent news has proven that the mobile marketing technology
is not going anywhere. There are millions of people purchasing new phones, and
not just your standard flip phones, they are purchasing smart phones, and
beyond. Aside from the communication devices, people are investing in tablet
computers and traveling through different areas with constant content. If
you’re trying to run a small business and are looking at mobile marketing,
you’ll find that there is a great deal of opportunity that is present in modern
times. Consider the following 3 ways that you can get more attention via this
type of advertising. Mobile Marketing Tips
Social Networking – There are a lot of different profiles
that are set up throughout the world. These profiles allow anyone to connect
with others to make serious money by befriending people, recommending products
and services and getting to know neighbors and new friends. This is one of the
major ways that you can harness mobile marketing, because many people use their
phones to access these social networking websites.
Text Ads – There are many text ads that you can send out and
they’ll arrive via SMS. While many are wary of this type of intrusive marketing
option, there are many networks that will send your ads directly to mobile
Changes – The changes that are made to marketing and
promotions online can now be delivered in a heartbeat to cell phone platforms.
Mobile platforms of all types can see a great deal of updates, and components.
You don’t have to have an elaborate system to get your message across to
targeted audiences; you simply need to have a smart phone.
It’s very convenient that the ubiquitous nature of mobile
phones has created an all new advertising and promotional platform for people
of all ages. … Read more
These days social media has develop into a typical location to showcase
your company. It’s uncomplicated to share news with individuals that have
themselves chosen to follow your posts. Let’s see how you may make the most out
of one’s Facebook enterprise page.
1. Frequency of updates
How usually do you need to post updates? Ask yourself: What exactly is a
appropriate frequency for the sort of updates you are intending to make?
Too frequent or not frequent adequate can each be detrimental to your
followership. If you post as well normally, persons get tired of it and either
won’t read them or will un-like your web page. For those who post not usually
sufficient, persons will overlook about you or feel you are not a devoted
2. Length of updates
Despite the fact that the volume of characters per status update is at
present limited to 420 characters this doesn’t mean you need to max them out
every time you post. Depending on your fan base shorter updates may have a
higher opportunity of getting study.
3. Content material
The content material of one’s sharing is of obvious significance. The rule
is always to give your followers top quality content, to offer them anything of
value and / or interest. That is exactly where you create trust and potential
future company but don’t let this be your major intent.
When you repeat your content material frequently or regurgitate exactly the
same themes more than and more than you can bore your followers. Even though
you may post inside your niche, make it intriguing and varied. The most
effective updates would be the ones that your fan base will look forward to.
4. Promoting self
It is to be expected that you market your enterprise, service or item. If,
… Read more