Your food business needs to be on Pinterest. If you’re like most business owners, you probably think Pinterest and social media as a whole is a waste of time. Well it’s not.
If you don’t already know, Pinterest is the newest social site to hit the mainstream and it can be addictive. Most of the users are women, so if your product or service is marketed to women, you need to be on Pinterest now.
Before you get overwhelmed with yet another social media darling, take a few minutes to build yourself a strong Pinterest profile and a strategy for the best way to use it for your food business.
#1 Separate Your Personal Pinterest from Your Business Pinterest
You can have more than one Pinterest account. Simply send yourself an invitation so you can have a personal account and a business one. Do this as soon as possible because it takes a while for the team at Pinterest to send you the invite.
#2 Create a Username That Prospects and Customers Will Recognize
People will search for you on Pinterest. If you already have a Facebook and/or Twitter business profile try to keep them consistent with your Pinterest profile. If you can’t get the exact name try adding “biz” to the end of the name. This will create continuity and make it easier for people to find you on any given site.
#3 Add an Image of Your Logo
Include an image of your logo if it is something people will recognize right away once they land on your Pinterest page. If you don’t have a logo you can create an image of the business name, use the header from your website, or even use a picture of your flagship product. If you’re a service provider or if there …Read more